Moderation is a crucial part of Qualitative Research. Quality, Accurate and Actionable results in activities such as Focused Group Discussions, In Depth Interviews, and Ethnography etc. heavily depend on high quality Moderation of such activities.
On its part, high quality Moderation is a unique and dynamic mix of years of rich experience, understanding research objectives, research tools, subject knowledge and masterfully establishing a meaningful conversation with the Respondent/s. To establish such, not only a deep subject knowledge is required, but also a detailed understanding of respondent demographics, psychology, mindset and socio-economic equations of the Respondent/s.